Konrad Samarajiva is a fine artist from Germany. He has a masters in Fine arts and new media from England and owns a firm called Sam-signs. He has been a graphic designer for the past fifteen years and has rich experience in arts and design. Here is an excerpt from the interview with him.

What is the significance of Fine arts in today’s communication arts?

Fine arts give a designer a strong foundation on design styles, design theory, color and leads to ‘maximum innovation’ in communication through designs. He also says that good color sense comes only through constant playing with colors, which then becomes an intuitive quality.

How important is cultural factor in advertising?

Culture plays a very decisive role in communication. Political situation, the regional codes, the geographical location are all factors that determine good communication. Being a global designer calls for a broader outlook, and an understanding of various philosophies and changes so that the communication is meaningful and effective.

What do you think are the essential qualities of a good designer?

For any graphic designer it’s very essential to liberate the creative process and express values continuously. Keeping up with dead lines, being a good troubleshooter and share ’creative comfort ability’ with the client makes a designer a good professional.