AWARD

BA (Hons) Visual Communication (Graphic Design)

INTRODUCTION

The Graphic Design Discipline will equip you with the initial understanding and skills to create and develop ideas using graphic communication.

The specific subjects covered will include: branding, corporate design, advertising, publishing and information design.

COURSE CONTENT

The content and structure of the course follows a sequential progression to introduce you to the essential skills and understanding needed to undertake the study.

In level 1/year 1, you will work in a variety of disciplines with an emphasis on thinking, looking, doing and making.

In level 2/year 2, you concentrate on Graphic Design, balanced with internship opportunity. Creative ideas, aesthetics and technology play an important part. At the end of level 2/year 2, you will prepare ideas for level 3/year 3 Negotiated Projects.

For level 3/year 3, we place the emphasis on sharing the responsibility for your own development. You will negotiate an individual programme of study, including a major project linked to a final essay. Throughout the course, you will go through Contextual Studies, integrated in relevant modules.

There are three levels of progression, each containing ten 120-hour modules or equivalent.

ASSESSMENT

The material assessed is the learning outcome of each module. Each module is assessed according to the stipulated course module criteria and the university regulations.

CAREERS

• Corporate Designers
• Art Director (Advertising/Direct Marketing)
• Art Director/Graphic Designer (Publishing)
• Information Designer
• Multimedia Designer