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PG Diploma in Digital Media Communication (Honours)

Curriculum Modules

 


“True art takes note not merely of form but also of what lies behind."

Mahatma Gandhi

 


GRAPHIC Design

  • Illustration styles, computer and non-computer illustration
  • Typography, balance and personality
  • Design styles
  • Design history
  • Design masters
  • Tool learning
  • Use of graphics (logo and CI, info graphics)
  • Color theory models

PRINT COMMUNICATION

  • Basics of print media
  • A real world experience
  • Marketing procedure and mix
  • Unique creativity and expression
  • Tools (grids, typography, colors, etc.)
  • Production methods
  • Communication process in a business environment
  • Resolving communication problems

PHOTOGRAPHY

  • Basics of photography
  • Story telling through photography
  • Integrating interfaces with business applications (fashion, product, documentary)
  • Creating unique portfolios and art
  • Publicity
  • Study of masters
  • Working with models, people
  • Output and finished work

VIDEOGRAPHY

  • The Art of Story
  • Basics of Videography - Concept to distribution
  • Identifying with the project
  • Team building skills
  • The storytelling process (treatment, screenplay, story board, animatics, shooting)
  • Tools of videography – Editing, Lighting, Editing tool
  • Distribution and legal processes
  • Camera dynamics (digital and film), lighting and sound tools
  • Film study

INTERACTIVE COMMUNICATION (2D)

  • Principles of interactivity and information architecture
  • Tools and their roles
  • Interactive opportunities (store front, gallery)
  • Creating effective portfolios
  • Networking and organizing information

INTERACTIVE COMMUNICATION (WEB)

  • Principles of interactivity and information architecture, internet protocols, interactive design
  • Tools and their roles
  • Interactive opportunities
  • Creating effective websites, web optimization (corporate, portal, online portfolio)
  • Role of programming in interactivity
  • Networking and organizing information
  • Pricing and business strategies/practices

3D COMMUNICATION

  • Various applications for 3D (product design, visualizing processes, animation, gaming, film)
  • The art of 3D
  • Advanced levels of the tools (modeling, textures, lighting, animation, dynamics, motion tracking and compositing)
  • Understanding communication and story in 3D
  • Creating new environments and characters
  • The business of 3D
  • Various styles (classical animation, cartooning, sculpting, claymation etc.)